Tariq Haddad

Tariq Haddad is Coffee & Breakfast Editor, overseeing brew guides and morning menus that fit everyday routines. His scope includes testing for grind size, water temperature, and extraction time, and he coordinates with recipe teams on simple, make-ahead breakfast options. He works with video and photo to visualize bloom, pour rate, and texture, and he partners with product to keep brew ratios and timing tools easy to access. Key responsibilities cover series planning for filter, immersion, and espresso basics and editorial reviews that standardize terminology and service suggestions. He tracks view-through on technique videos, completion rate on brew guides, and reader comments about clarity or repeatability; public awards and platform-level benchmarks are not posted. Earlier roles included recipe development for brunch and equipment notes for kettles, grinders, and brewers. He started in 2013 assisting with tasting panels and translating cupping notes into plain language. Editorial contributions include concise guides to water-to-coffee ratios, milk steaming basics, and quick breakfasts that hold quality after reheating.